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We always thought she was more of a tequila girl, but guess we were wrong
Drew Barrymore may be getting some competition in the celebrity-wine business; Forbes reports that Nicki Minaj has partnered up with Myx Fusions Moscato.
The wine, served in single-serving blue bottles, has since been featured in Ciara's "I'm Out" song, where Minaj raps, "If I'm sippin' in the club, Myx Moscato," also popping up in Minaj's 'High School" and "Up in Flames" music video.
Minaj isn't the first hip-hop artist to delve into the booze world; as Forbes notes, Jay-Z, Diddy, and Ludacris have all had partnerships with alcohol brands. Jay-Z has partnered with Champagne Cattier, Diddy is all about Cîroc vodka , while Luda co-owns Conjure Cognacs. Lil' Kim worked with Three Olives Vodka in 2006; Lil Jon even tried his hand at owning a winery, Little Jonathan winery.
In any case, they're hoping the Myx Moscato line will get to be less stuffy with Minaj as it's face. "Wine is a very stuffy business to begin with," Mona Scott-Young, the brand's CMO, told Forbes. And while we would've slated Minaj to be a tequila girl (or maybe a whiskey girl), moscato has had some play in the hip-hop world before. Last year, New York Magazine reported that Drake, Soulja Boy, and Gucci Mane were all moscato fans, while rapper Nelly had his own brand of the fruity wine: Freaky Moscato.
Rapper Nicki Minaj launches fizzy wine brand in the UK
American pop star Nicki Minaj is launching her new brand of fizzy wine, MYX Fusions Moscato, in the UK on Tuesday.
She is hoping to replicate the brand’s success in the US, where MYX Fusions is now the best-selling Moscato wine. Sales have grown 400pc in the past six months to $18m, with more than 7.5m of the eye-catching blue bottles sold.
Ms Minaj told The Telegraph: “We are extremely excited to be launching MYX Fusions Moscato in the UK and Ireland. It’s a fantastic product that’s taken the US by storm and I know people here will love it, too.”
The MYX Moscato is a 5.5pc ABV, sugary, sparkling white wine, combined with fruit juice. Launched in May 2013, it is made in California, unlike traditional Moscato varieties, which come from the Asti region in Italy.
Moscato became a hit with US consumers after featuring in a number of mainstream pop and rap songs three years ago.
Rappers are often credited with creating sales surges for their favourite tipples, such as Busta Rhymes and Courvoisier, and Jay Z and Armand de Brignac Ace of Spades champagne.
Moscato has been mentioned in songs by Kanye West, Drake and Lil’ Kim. Ms Minaj has frequently rapped about the drink, and MYX Fusions bottles have appeared in a number of her videos, most notably “Anaconda”, which has been viewed more than 360m times on YouTube.
Globally, Moscato is now more popular than Sauvigon Blanc, according to The Independent Wine Review.
Ms Minaj is working with former Foster's executive Peter Reaske to build up her brand across the world. “We are planning to target the female Millennial consumer,” he will say at the Heals’ Tottenham Court Road launch on Friday.
“We will be selling MYX through retail and in the on-trade live music and event venues.” The company will approach national retailers this month.
“MYX was researched extensively in Dublin, Belfast, Manchester and London,” added Mr Reaske. “In all groups the product was universally liked and the cobalt blue bottle impressed. Consumers are looking for an alternative to beer or wine in the US and the UK, and tastes are very similar across both markets.”
Nicki Minaj Gets into the Moscato Myx
• "If I'm sippin' in the club, Myx Moscato," raps Nicki Minaj on the new Ciara song "I'm Out." And that's about all you need to know about the American Idol judge's new job as spokesperson for Myx Fusions, of which she is also a part owner. Myx is packaged in single-serve 6-ounce screw-capped bottles, and come in three iterations: Original Moscato, Coconut & Moscato and Peach & Moscato, each priced at $4 a bottle. "I am so excited to team with the Myx brand," Minaj said in a press release. "I have no doubt that it will be No. 1. It's a great-tasting, amazing product that people will love. It's not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry." The Trinidad and Tobago-born, Queens, N.Y.-raised star is no stranger to sparkling wine. Champagne flutes and wineglasses make regular appearances in the pop star's music videos, from "Super Bass," where the stemware is filled with a very Ghostbusters II-looking evil pink ectoplasm, to "Right Thru Me," where Minaj hurls empty wineglasses at her disrespectful lover, presumably because they haven't been filled with Moscato.
• Earl Stevens, better known as rapper E-40, is testing his flow in the wine game as well, with the introduction of Earl Stevens Selections. The first offerings are set to be a red blend and a mango Moscato. Unless you're an avid follower of hip hop, you may not have heard of E-40, a popular fixture in the Bay Area rap scene. But you probably have heard someone embarrass themselves by saying “fo’ sheezy,” or “fo’ shizzle,” both of which the 45-year-old is credited with creating, along with plenty of other hip-hop slang. Stevens has added vintner to his repertoire, capitalizing on the recent trend of Moscato-laden lyrics, and joins a growing list of hip hop tastemakers such as Fergie (Ferguson Crest), Lil Jon (Little Jonathan Winery) and St. Lunatics (Freaky Muscato), who have decided to not just rhyme about wine, but sell it. Stevens has been quite the articulate aficionado in recent years, teaming up with Saturday Night Live regulars The Lonely Island, recording a spoof on Carlos Santana's DVX sparkling wine, and in 2010 released a song titled "Carlos Rossi," which Unfiltered will refrain from quoting, but the takeaway here is that Moscato has become the unofficial drink of choice for many in the hip-hop generation (see Minaj, Nicki). Last year, we reported on “Moscato Mania,” noting that it was the No. 3 white wine in the United States, ahead of Sauvignon Blanc and Riesling. Proof that hip hop is directly affecting Moscato sales? Fo' shizzle.
• Champagne producers recently won protection for their geographical brand under Chinese law, with Beijing joining 100 other countries who agree that anything labeled Champagne should come from Champagne. “Champagne has been fighting for a long time to see their name protected,” said Samuel Heitner, spokesperson for the Champagne trade council. Australia gave Champagne IGP protection in 2012, Canada begins in 2014, and Chile in 2015. “The last holdouts are the U.S., Russia, Argentina and Vietnam,” said Heitner. Last year, Champagne shipped more than 25 million cases, and more than 150,000 went to China, a 52 percent increase over the previous year. “It’s best to have the rules set in the beginning in the market so there is no confusion,” said Heitner. “The current domestic market [in China] for sparkling is small," Mark Bedingham, managing director of Moët Hennessy Asia Pacific, told Unfiltered, "Most Champagne brands have a very different image and price point from that of sparkling. The two tend to live independently of each other.” Nor is Champagne cutting into red wine sales. “I don't see Champagne substituting for other products such as red wine or baijiu [a popular distilled spirit]. I believe that Champagne is growing because in modern bars and clubs, younger consumers, especially women, are enjoying the celebratory feeling that Champagne brings to the start of an enjoyable night out amongst friends,” said Bedingham. The new law won’t lock U.S. producers out of the growing market for fizz, but wines like Korbel, which sell California Champagne in the U.S., will have to be labeled "sparkling wine" in China. Currently, Champagne is the more lucrative label, but the sparkling wine market will be getting a major push from Moët Hennessy when they open their Chandon sparkling wine winery in Ningxia this month.
Unfiltered loves pets, whether they’re protecting vineyard grapes from predators or drinking out of wineglasses. We also love great photos, and wine (obviously), so our whiskers twitched (sorry) when we heard about the Humane Society of New York’s upcoming photography auction. To be held June 13 at the Marianne Boesky Gallery, the event will benefit the society’s veterinary clinic and adoption center, as attendees bid on prints from the likes of Herb Ritts, Bruce Weber, William Wegman and Milton H. Greene, while sipping wines donated by Louis Dressner, VOS, Sherry-Lehmann, Best Bottles, Joel Gott, Korbel and Herradura and snacking on hors d'oeuvres (vegan, of course) from chairwoman and caterer Cornelia Guest. Look for honorary chairs George Stephanapoulos of ABC News and his wife, actress and author Alexandra Wentworth, whose own dog, Daisy, was adopted from HSNY, and special guest, animal lover and actress Ali McGraw.
Nicki Minaj Gets in the Myx with Moscato Wine Beverage
Nicki Minaj has conquered music, television, and fashion, and now she’s set her sights on the beverage market. The hip-hop superstar has partnered with Myx Fusions, a fruit-infused moscato wine beverage.
Not only is she part owner of the brand, but she will also be the face of the ready-to-drink moscato as it expands in the U.S. and abroad. It is currently available in three flavors including peach moscato, coconut moscato, and original moscato.
Myx Fusions will launch an expansive marketing campaign that will include print, radio, and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” said Nicki. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young, part owner and Chief Marketing Officer for Myx. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents&mdashstyle, spontaneity, and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
Myx Fusions is currently available in New York, New Jersey, Los Angeles, and Las Vegas, and will expand to more markets in the future.
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Nicki Minaj Moscato ‘revolutionising’ industry
Monthly sales of her Myx Fusions sparkling Moscato brand, which Minaj became part owner of last year, have grown 500% in six months with distribution expanding from nine to 42 US states with the single-serve drink becoming on of the fastest growing “ready to drink” beverages on the US market.
She said: “I’m passionate about MYX and am always thinking of new ways to integrate it into my projects in an organic way. I told everyone that MYX was going to revolutionise the wine industry and we are on our way.”
As well as being one of the brand’s main shareholders, Minaj is consulted on each new flavour and its packaging, according to a statement from the brand.
The American rapper recently made a reference to her Moscato endeavour in the song “Bang Bang”, featuring Jessie J, Nicki Minaj and Ariana Grande, in which Nicki raps: “It’s MYX Moscato/It’s frizz in the bottle/It’s Nicki full throttle”.
Mona Scott-Young, co-owner and chief marketing officer for the brand said: “Nicki is a savvy businessperson and she has been an instrumental factor in the brand’s tremendous growth. Her business acumen is helping to turn the signature cobalt blue MYX Fusions bottle into gold.”
Housed in 6oz electric blue crown-capped bottles, there are three flavours in the range: Original Moscato, Coconut & Moscato, and Peach & Moscato.
Minaj isn’t the first to jump on the Moscato bandwagon – a varietal which has been gaining popularity, particularly among young, female drinkers.
Californian wine giant E&J Gallo released two Moscato wines onto the UK market earlier this year aimed at fashion conscious young women and carrying the tag line, “t his season’s must have wine” in a nod to the fashion world.
Nicki Minaj to Break the Booze Glass Ceiling With Myx Moscato Deal
As if a million interviews calling out the double standard weren’t enough, Nicki Minaj is determined to do her part for the feminist cause by going where no female rapper has gone before: buying a stake in an alcohol brand. Surprising absolutely nobody, Minaj’s poison of choice is Moscato—specifically, Myx Fusion, the brand she name-dropped in her ridiculously awesome Ciara collaboration “I’m Out.”
Forbes points out that while other women in hip hop like Lil Kim have entered endorsement deals before, Minaj is the first to take it to the next level by actually becoming a co-owner in the vein of Jay-Z (Armand de Brignac) and Ludacris (Conjure Cognac). Minaj’s new business partner, Myx CMO Mona Scott-Young, praises Nicki as a “game-changer,” making her the perfect candidate to usher in “the women’s phase” of rapper-owned booze.
Hocking single serving bottles of peach-flavored wine might not strike most as a radical feminist action, but think about it: it’s 2013 and we’ve yet to have a female artist actually own a stake in an alcohol brand instead of acting as a figurehead, let alone a female rapper-cum-mogul figure along the lines of Jay-Z. And if profiting off getting people shwasted with ads that reference threesomes is wrong, we as Nicki fans don’t want to be right.
Nicki Minaj MYX Fusions Moscato to launch in UK
Available in Pure Moscato and Peach variants, the single serve 187ml x 4 bottle packs will roll out in the UK and Ireland on and off trade in 2015.
Nicki Minaj said: &ldquoWe are extremely excited to be launching MYX Fusions Moscato in the UK and Ireland. It&rsquos a fantastic product that&rsquos blown up in the US and I know people here will love it too.&rdquo
The company reported 500% sales increase in the US since February 2014 and now retails in 42 states, after featuring in Minaj's music videos.
Paula Colhoun of James E McCabe said: &ldquoWe have watched a shift in the wine industry over the last few years and believe there is a real gap in the market for MYX Fusions Moscato. It will appeal to the millennial consumer who Nicki Minaj can help us reach.
"The brand has had phenomenal growth in the US this year and we are excited by the potential it has in both the UK and Ireland,&rdquo said McCabe.
The company has announced plans to launch coconut and mango editions next year.
Nicki Minaj Partners with New Moscato Wine Beverage Myx Fusions
June 5, 2013 – Myx Fusions, the fruit-infused, single serve moscato wine beverage, announces a partnership with Nicki Minaj today. The pop superstar is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad. Myx Fusions will launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young , part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
“Myx is a great new innovation in a category that is exploding,” says Peter Reaske , Myx Fusions CEO. “Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”
Nicki Minaj - Bang Bang Lyrics
She got a body like an hourglass
But I can give it to you all the time
She got a booty like a Cadillac
But I can send you into overdrive
(You've been waiting for that, step on up, swing your bat)
See, anybody could be bad to you
You need a good girl to blow your mind, yeah
Bang bang into the room (I know you want it)
Bang bang all over you (I'll let you have it)
Wait a minute let me take you there (ah)
Wait a minute 'til you (ahhh, hey!)
Bang bang there goes your heart (I know you want it)
Back, back seat of my car (I'll let you have it)
Wait a minute let me take you there (ah)
Wait a minute 'til you (ahhh, hey!)
She might've let you hold her hand in school
But I'mma show you how to graduate
No, I don't need to hear you talk the talk
Just come and show me what your momma gave, oh yeah
(I heard you've got a very big shhh, mouth but don't say a thing)
See anybody could be good to you
You need a bad girl to blow your mind
You know what, girls?
Let me show you how to do
It's Myx moscato, it's frizz in a bottle
It's Nicki full throttle, it's oh, oh
Swimming in The Grotto, we winning in the lotto
We dipping in the powder blue, four door
Kitten so good, it's dripping on wood
Get a ride in the engine that could go
Batman, robbin' it, bang bang, cockin' it
Queen Nicki dominant, prominent
It's me, Jessie, and Ari, if they test me, they sorry
Ride his uh like a Harley then pull off in his Ferrari
If he hanging we banging, phone ranging, he slanging
It ain't karaoke night but get the mic ‘cause I'm singing
(Uh, B to the A to the N to the G to the uh)
(B to the A to the N to the G to the hey)
See, anybody could be good to you
You need a bad girl to blow your mind
News / Nicki Minaj
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